Flat Fee Real Estate Practices

There is a shift in brokerage models and how they serve their customers. This leads to the question “Is the traditional commission model still right for you?” The flat fee model has many advantages—cost savings for clients, simplicity for brokers—but it also has its challenges and downsides too. Join Jesse Gonzalez, who has created a successful brokerage built on flat fees, as he explains the flat fee model, the business plan, and the processes that have worked for him.

Jesus “Jesse” Gonzalez is a highly accomplished and respected real estate professional with a wealth of experience in the industry. With a career spanning over 15 years, Gonzalez has been a licensed real estate agent since 2005 and a broker since 2008, and he founded his firm in 2013. He obtained his Registered Appraisal Trainee in 2019, providing him with valuable insights into property valuation and market analysis. Gonzalez is also completing his undergraduate degree in forensic psychology, with plans to attend law school in the fall of 2024. His ambition is to become a real estate litigator, focusing on real estate consumer protection law and advocating for the rights and interests of homebuyers and sellers.